Your Revenue Driver
The bundle of products and services that create value for a specific customer segment:
The authors acknowledge that the list is non-exhaustive.
Non-exhaustive and ever-changing...and difficult to communicate when we try to get to fancy.
For years I have claimed that there are only three value propositions in the training industry that your client's CEO would acknowledge.
---done better, faster and less expensively than our competitors - who are:
My assertion is that the best value proposition is to help your clients make money - better, faster and less expensively than your competitors.
My second assertion is to focus on better - to avoid the trap of being perceived as just a way to save money.
My third assertion is to enable your client's self-sufficiency - so that "Do it Myself" is not a competitor - -but rather an ally.