Share 'Strategic Alliances - Not necessarily a two way street'
Strategic Alliances - to me that means alliances that are intended to produce revenue for the involved entities as a result of the alliance as opposed to from each other.
Strategic Alliances can take a long time to build and then you follow that with your sales cycle - which may be long itself. And, strategic alliances are not guaranteed to succeed. So there is risk of time, money and brand.
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