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Ever wonder about conducting a social media assessment?
I've written a few posts (either on LinkedIn or elsewhere) before about conducting a quick social media assessment. In those quick assessments, we are really only looking at the surface - what an entity's presence on the web looks like, how that entity is generally perceived by the community, and what potential opportunities there are for a quick improvement. Don't get me wrong - you can discover a lot in a concentrated hour of research. But what does a full blown assessment look like? What details can you gain from conducting a full blown assessment? How much work goes into conducting such an assessment? I was fortunate enough to recently participate in an exercise where a group of us conducted such an assessment. We would like to share our findings with you.
All you need to do is register for a FREE webinar.
https://www2.gotomeeting.com/register/701351058
Date / Time:
July 22 - 2009.
60 minutes, 09:00 am – 10:00 am (PST) | 16:00 GMT (Europe)
Topics covered:
* What business managers need to consider about social media
* An example case study for a complete social media assessment (assessing customers, brand, partners and competition). This case study was performed by certified consultants using the methods and models developed by the Social Media Academy.
About the case study:
This case study shows that starting a social media engagement with some cool campaigns and hoping to attract some customers is counter-productive and may cause more damage than progress. It furthermore demonstrates that without a thorough assessment - a social media strategy is almost impossible to build.
Learn to develop a holistic view of the social web and create a strategy that leads to business success and a mutually profitable customer experience.
What are your take aways:
* A comprehensive insight in social media for business.
* Understand what you could do even if your company doesn’t have a social media strategy yet.
* Learn that the first step to social media success is an assessment and what the assessment includes.
All you need to do is register for a FREE webinar.
https://www2.gotomeeting.com/register/701351058
Date / Time:
July 22 - 2009.
60 minutes, 09:00 am – 10:00 am (PST) | 16:00 GMT (Europe)
Topics covered:
* What business managers need to consider about social media
* An example case study for a complete social media assessment (assessing customers, brand, partners and competition). This case study was performed by certified consultants using the methods and models developed by the Social Media Academy.
About the case study:
This case study shows that starting a social media engagement with some cool campaigns and hoping to attract some customers is counter-productive and may cause more damage than progress. It furthermore demonstrates that without a thorough assessment - a social media strategy is almost impossible to build.
Learn to develop a holistic view of the social web and create a strategy that leads to business success and a mutually profitable customer experience.
What are your take aways:
* A comprehensive insight in social media for business.
* Understand what you could do even if your company doesn’t have a social media strategy yet.
* Learn that the first step to social media success is an assessment and what the assessment includes.
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