Your Revenue Driver
Learning and Freedom
I encourage you to follow the links including the one in the blog that leads to the Rupert Murdoch article titled: “Journalism and Freedom.” And then, think about what this means to “Learning and Freedom.”
Greg Satell posted the following in the Social Media Marketing LinkedIn Group:
Sorry, Rupert Murdoch…Content Will Remain Free. Here Are the Facts:
Today Rupert Murdoch, in a Wall Street Journal Op-Ed, once again proclaimed the advertising business model dead and the era of free content over.
Generally speaking, I’m a fan of Murdoch. They say, “you can’t argue with success” and I usually don’t, nor do I want to. However, in this latest episode his reasoning is so divorced from the facts that I have doubts as to whether he’s really serious.
Read More: http://www.digitaltonto.com/2009/sorry-rupert-content-will-remain-f...
Greg’s comments are useful and so is Rupert Murdoch’s article as it expresses his thoughts on:
1. Print media's business situation
2. Quality content and "free"
3. The role of government in journalism
My thoughts are:
1. Our industry also gets caught up on awards. I wonder if we are more concerned about the appearance of the training than the business impact of the training?
2. The definition of acceptable quality is moving in two directions. In some cases (e.g. You-Tube video) we see acceptable quality that is good enough. In other cases the expectation for accountability for business results is creating a higher expectation for quality.
3. We remain relatively passive and ignorant regarding government’s role in workplace learning for professionals
4. The concept of metadata as it relates to free content is one that was not covered by Murdoch and is similarly one where our industry is not seen as effective.
What do you think?
Greg Satell posted the following in the Social Media Marketing LinkedIn Group:
Sorry, Rupert Murdoch…Content Will Remain Free. Here Are the Facts:
Today Rupert Murdoch, in a Wall Street Journal Op-Ed, once again proclaimed the advertising business model dead and the era of free content over.
Generally speaking, I’m a fan of Murdoch. They say, “you can’t argue with success” and I usually don’t, nor do I want to. However, in this latest episode his reasoning is so divorced from the facts that I have doubts as to whether he’s really serious.
Read More: http://www.digitaltonto.com/2009/sorry-rupert-content-will-remain-f...
Greg’s comments are useful and so is Rupert Murdoch’s article as it expresses his thoughts on:
1. Print media's business situation
2. Quality content and "free"
3. The role of government in journalism
My thoughts are:
1. Our industry also gets caught up on awards. I wonder if we are more concerned about the appearance of the training than the business impact of the training?
2. The definition of acceptable quality is moving in two directions. In some cases (e.g. You-Tube video) we see acceptable quality that is good enough. In other cases the expectation for accountability for business results is creating a higher expectation for quality.
3. We remain relatively passive and ignorant regarding government’s role in workplace learning for professionals
4. The concept of metadata as it relates to free content is one that was not covered by Murdoch and is similarly one where our industry is not seen as effective.
What do you think?
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