Mergers - For growth and customer value

[Paul Terlemezian]

As a small business owner the thought of a merger or selling your business may be the last thing on your mind.

If you consider your business as an asset (e.g. stocks, bonds, real estate, IP) then the opportunity to grow your business and to provide more value to your existing customers can motivate you to consider a merger with a compatible business.

Control and cost will be key questions to address? What other questions do you have about the potential to use mergers as a strategy?

[Paul Terlemezian]

I jus t watch a Bob Bllom video about "Hidden Business Assets." I was motivated to do this because I wanted to be able ot learn how to increase the value of my business as well as helping my clients do the same. Here is what he openly shared, he's written a book as well and stated that this is now in the "public domain."

To discover the hidden assets in your business do the following:

Focus on what your customer needs (Think like a customer, act like a seller)
Differentiate your offering (please see the comments I have on this in the direct sales Forum)
Have a better story to tell (not just tell it better)
Build what your brand stands for (what does yours stand for?)
Create consensus around your strategy

This tells you 1. what to do (find hidden business assets) and 2. how to do it (the above 5 steps.) Now you need to:

3. Do it
4. Make sure you get the results
5. Sustain the results

Please contact me if you have questions. Our discussion will likely to get posted in this forum. The Growing Your Revenues Workshop (see events on the main page) will focus on this process (and more) with specific application to small training, consulting and technology companies.