Your Revenue Driver
2024 An article was not received on 5/11/24.
2023 The Journey To Value
2022 Is Your Marketing Driving Success… Or Driving People Away?
2021 More Mental Health Advertising, Less Mental Health Stigma?
2020 How Culture Makes Organizational Change Less Painful
2019 Preparing For A Cyberattack—In Four Steps
2018 Why Your Performance Reporting Should Include ‘Episodes Of Care’
2017 How Can You Tell If Your Area Needs More Psychiatric Beds?
2016 Social Services Meets Health Care – Advice For Health Plans & P...
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2015 Great Leadership Is A Habit
How do we assure the creation of excellence as a "habit?"
2016 Social Services Meets Health Care – Advice For Health Plans & P...
How do we assure objectivity in assessing the correlation between those who "need" something and those who cannot afford to pay for what they "need?
2017 How Can You Tell If Your Area Needs More Psychiatric Beds?
What is the impact of effective marketing to the perception of need? How does this impact the efficiency of social services?
2018 Why Your Performance Reporting Should Include ‘Episodes Of Care’
How do we assure the optimization of learning? Perhaps it doesn't matter? How do we decide?
2019 Preparing For A Cyberattack—In Four Steps
Why are healthcare organizations a target for hackers?
Are educational organizations also a target? Why? How might we understand these motivations in a manner that makes the efforts futile?
2020 How Culture Makes Organizational Change Less Painful
How do we know that culture is not just another myth? What if it were? How would that impact the way we learn?
2021 More Mental Health Advertising, Less Mental Health Stigma?
The following quote is from a book on marketing - "The purpose of marketing is to get people to spend money they do not have on things they do not need." I hope this is not true - how do we make sure?
2022 Is Your Marketing Driving Success… Or Driving People Away?
How objective do you expect a marketing message to be? How objective do you expect the information in training to be? Marketing and Training both focus on changing future behaviors. Does it matter to you how your behaviors are changed?
2023 The Journey To Value
Who defines the value expected from the learning investments we make? How do we assure that the learner is ready, willing, and able to make the investments? Do we know what they need to do? Are we able to assess their readiness? What if they, their manager, or their organization is not ready, willing, or able to do what is needed. Do we allow them to invest despite our knowledge (or unawareness?)
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