Your Revenue Driver
Truthfulness - is this the outcome or the process?
"Ultimately, the most important person to whom you must tell the truth is yourself. Self-delusion and self-deception are..."
Transparency -
Integrity - "'...the condition of being unified, unimpaired, or sound in construction; internal consistency or lack of corruption.'"
Honor "...behaving honorably....to acknowledge what is right - as opposed to merely what you want - and then having the courage to do it.''
Trustworthiness -
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