Your Revenue Driver
(3) Foreword xiii
"Effort" vs. "Results"
Earlier in my career we were conditioned to optimize the use of technology because it cost so much more than the humans that used it.
The trend has been reversing for decades to the point where the humans are much more costly than the technology.
Will this trend continue? Has the velocity been great enough to change the nature of business?
Where are we headed?
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