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How do we prevent the structure from believing that its purpose is to "perpetuate" the structure?

p 64 - "structure matters more than ever."

Perhaps a structure that is adaptable matters more than a structure that is rigid?

"better to implement something imperfectly than to do nothing flawlessly"

Perhaps Envision (Blue Ocean) feeds a Design process that produces the "Business Model" that allows what is built to profitably activated?

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