Your Revenue Driver
Would you be able to grow the revenue of your business without effectively using email and the web to sell, to communicate and to educate?
...and at what point in time would you be unable to grow the revenue of your business without the effective use of social media to sell, to communicate, and to educate?
Anyone that's been patient enough to endure my ranting has heard me pose the following sequence of questions?
Do you use a GPS? (Most people admit to knowing about a GPS and many use them - especially when out of town or going someplace for the first time or a long distance)
What did you use before the GPS was invented? (Most people say MapQuest or some other form of online maps)
And what did you use before MapQuest? (Many people say they had a book of maps or Triptix from AAA)
And if you did not have a map or book of maps? (Most people (fewer men than women) say they asked someone for directions.)
OK. so what does this have to do with the training industry?
ILT = Asking someone for directions
Self-paced learning = Book of Maps
eLearning = MapQuest
Performance Support = GPS
Social Learning = GPS used to interact with other GPS users that answer your inquiries or provide you information via your GPS as you are in transit.
And what does this have to do with the future of training as an industry?
How much time/money do you spend "today" asking someone for directions? (address and zipcode please?)
How much time/money do you spend buying atlases or books of maps (aren't they readily available for free?
How much time/money do you spend with Mapquest?
How much did you spend on your GPS?
Which of these methods are you most likely to invest in at some time in the future and under what conditions and expectations?
Would you rent a GPS from a car rental company? Car rental companies provide "free" maps and ILT if you ask!
P.S. There is a separate blog maintained about this because it is so vital to our future. Please comment there if you feel you can add to our understanding of the future of our industry.