Starbuck's Card Is Not Really "Free."

[Joanne Black]

Here is an article about Starbuck’s and “free." Customers said they wanted to feel like they were saving, when they were indulging. Starbuck's initiated a terrific marketing campaign. They issued a loyalty card. Read the one page article http://www.bnet.com/2403-13237_23-322691.html What appears to be "Free" never is.