Your Revenue Driver
Here are some ideas based on how I am using LinkedIn:
1. Read and respond with quality answers to posts in forums (don't turn your answer into a sales pitch and don't start a forum with a question that is really the beginnng of a sales pitch)
2. Build a strong network of connections to "level 1" people that you would eagerly refer to others and that you believe would eagerly refer you. When approached by someone you do not recall meeting - either ignore them (not good) or request phone time or coffee time to get to know each other
3. Recommend others that you really believe in without expecting a return recommendation. Your name will appear on their profile
4. When prospects ask for references - provide them and also refer them to your LinkedIn profile (provided that you have a good profile)
5. Use LinkedIn as a search tool rather than a "broadcast" tool. Enter the name of a company or the name of a key individual by name or title. Further qualify the search by location and "degrees away from you"
6. Make requests for referrals by using inmails and let your network work for you. Ask others to do the same and then either amplify their request via you or let them know why you will not do so.
I followed this link from a linkedin discussion and found it to be very good. It is titled "9 Social Media Topics that Need to Die" and was written by Amber Naslund - a social media and marketing practioner.
She provides a useful rant on the following topics:
1. Getting more Followers and Fans ("...people aren't marbles...")
2. Misdefined ROI ("...lack of a business case...")
3. Entitlement to Free Stuff ("...they don't owe you a thing...")
4. Joining the Conversation ("...it's become so diluted...')
5. What's the Next Whatever ("...looking for permission to be messy...")
6. Content is King ("...Like h_ _ _ ...")
7. The Quest for Universal Contants ("...find out for yourself by actually doing something...")
8. Social Media Experts and Proverbial Snake Oil ("..prove your substance through what you do...")
9. Social Media is Hype, Stale, Old, Whatever ("...put your money where your mouth is...")
I think she is 9 for 9 - correct on all accounts - what do you think?
I agree. So let's not talk about this :-)
I'm using LinkedIn, but I got a message back from somebody saying it's an inappropriate use of LinkedIn to make contacts. Basically, he's a web marketing guy and I said I was networking, reaching out to people who might not be aware of solutions of the type I am an expert with.
The message was not salesy at all. Isn't this what LInkedIn is all about?
How would you respond?