Your Revenue Driver
This week, I have received three emails (so far) via LinkedIn from an individual promoting a book that their company is selling. The email referenced that we "shared" a LinkedIn Group which was why I was getting the email. This felt like SPAM to me and it also felt contradictory to the social media etiquette outlined in the Bradley Wills video (on You-Tube and also on this site in the videos section.) It may work if it gets sent to enough people but the premise of the book and the method seemed to be a contradiction. What do you think?
For my new book Primordial Leadership, I recently attended 101 Author University in Las Vegas. It is co-sponsored by my NY publisher Morgan James.
The major revelations were:
Give value to give value; all will flow from that
The website needs to give multiple types of value
Provide free resources as possible (e.g., book buyers at www.primordialeader.com get 40 free downloadable tools for leadership use)
Use Social Media (I'm just starting) LI: /in/larryduckworth; FB: larry.duckworth.10) (Paul is helping me)
Do seminars and webinars
Get on radio and TV. These need to have some dramatic aspect to get producers' attention (they get hundreds of requests per day, so stand out)
PR is a key tool (releases, panels, article, white papers, etc; all non-salesy)
Book signings are rare; especially first-time authors
Good publisher vs. self-authored to get more attention and distribution
Use Amazon tools, including Reviews and author profile
Use Google tools
Get good reviews. I.E.