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10. Key Partnerships (Efficiency)
The network of suppliers and partners that make the business model work:
- Optimization and economy of scale
- Reduction of risk and uncertainty
- Acquisition of particular resources and activities
There are four types of partnerships:
- Strategic Alliances between non-competitors
- Coopetition - Strategic Alliances between competitors
- Joint ventures to develop new businesses
- Buyer-supplier relationships to assure reliable supplies
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Replies to This Discussion
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Permalink Reply by Paul Terlemezian on
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Channels (Discussion 5) and Partnerships are characterized by conflict and the perception of high failure rates.
The words are easy to express and yet subject to varying and contrasting aspects of interpretation and implementation.
Agreements to support these relationships are important from a "letter" and "spirit" perspective. Attorneys do an excellent job of documenting the letter with due attention to the spirit (perhaps?). Alliance builders focus on the spirit and seek the letter when they get in trouble.
The reality is that both the letter and the spirit are needed - and even more than both - Trust is needed. Big companies need trust too - but they also can have attorneys, client inertia and brand to sustain them with a difficult partner.
How can a small company sustain key partnerships without attorneys, clients or brand?
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