Your Revenue Driver
It's early in my reading (page 42) but I feel like the section on costs was weak. It may be unimportant but my experience makes me think otherwise. I have seen good ideas fail due to poor spending and others get burdened by bankruptcy in order to survive. It's not "fun" to focus on costs. I (want to) believe that the proper attention to costs creates a "checks and balances" that makes us even more innovative.
I have debated with providers of "green" products that being "good for the environment" is not enough of a differentiator. I accuse them of being "lazy" and challenge them to be "green" and produce better results - faster and with less expense!
The section on Free could have been stronger - perhaps I feel this way because I have read "Free" by Chris Anderson.
I believe that Free has significant potential for the training industry - Higher Ed has been moving in this direction.
I would like to start a Discussion Group about "Free" - any interest?
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