iFive Alliances

Your Revenue Driver

"...recast well-known business concepts in a standardized format - the Business Model Canvas"

  • Page 56 - Unbundling and pages 64-65 visually depict the recasting
  • Page 66 - The Long Tail and page 75 visually depicts the recasting
  • Page 76 - Multi-Sided Platforms and page 87 visually depicts the recasting
  • Page 88 - Free and pages 95, 102-103 and 107 visually depict three types of "Free" recasting
  • page 108 - Open and pages 116-117 visually depict the recasting

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Replies to This Discussion

Unbundling

The authors reference the work of Treacy and Wiersema in The Discipline of Market Leaders:

  • Operational Excellence = Infrastructure Business
  • Product Leadership = Product Innovation
  • Customer Intimate = Customer Relationship Management

It is ironic to me that this section uses the word - "trade-off" so frequently. This is the title of Kevin Maney's book in which he asserts that "the ever-present tension between quality and convenience" has resulted in their being two choices -

  1. Convenience (Infrastructure) (Operational Excellence)
  2. Quality (Customer Relationship Management) (Customer Intimate)

Maney's assertion is that the attempt to be both will fail. He does not directly assert that innovation will fail - my assertion is that the objective of innovation is to either be consumed (acquired) or to liquidate (not necessarily fail.)

How do these choices apply to your business?

The Long Tail

What a great segment!

  • Pages 70-71 regarding Lulu.com and Book Publishing is highly relevant to technology providers in the training industry.
  • Pages 72-73 regarding Lego's is highly relevant to content providers - especially if you have been curious about "user-generated content."

Multi-Sided Platforms

Ah - yes - The Chicken and the Egg model has resurfaced! Page 79 has the critical questions if you are thinking of applying this.

The use of this model seems like a natural fit for technology providers.

Are you aware of any content providers using it?

Free

The three models - Advertising; Freemium; Bait and Hook have not been used very well by the training industry. And yet - the potential remains.

Sponsorship (a form of advertising) could be used by content providers in particular.

Freemium could be used by blended learning providers and technology providers.

Bait and Hook could be used by consulting companies.

I would have liked to see more about Free where the "content" created by those benefitting generates something that others are willing to pay for (such as LinkedIn and YouTube.) Perhaps these models were unproven at the time of publishing?

The recruiting industry has used Free - remember headhunter.net?

Also FreeConferenceCall.Com is a free model that does not fit the above.

Open

Looking at this as two models was helpful to me.

The Inside-Out model is best understood when it is differentiated from traditional product models.

The Outside-In model seems to be the emerging model.

Georgia LEARNS blends both.

Still a great segment but the Lego UGC has changed - http://ldd.lego.com/en-us/subpages/designbyme
 
Paul Terlemezian said:

The Long Tail

What a great segment!

  • Pages 70-71 regarding Lulu.com and Book Publishing is highly relevant to technology providers in the training industry.
  • Pages 72-73 regarding Lego's is highly relevant to content providers - especially if you have been curious about "user-generated content."

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