Your Revenue Driver
"...recast well-known business concepts in a standardized format - the Business Model Canvas"
Tags:
Unbundling
The authors reference the work of Treacy and Wiersema in The Discipline of Market Leaders:
It is ironic to me that this section uses the word - "trade-off" so frequently. This is the title of Kevin Maney's book in which he asserts that "the ever-present tension between quality and convenience" has resulted in their being two choices -
Maney's assertion is that the attempt to be both will fail. He does not directly assert that innovation will fail - my assertion is that the objective of innovation is to either be consumed (acquired) or to liquidate (not necessarily fail.)
How do these choices apply to your business?
The Long Tail
What a great segment!
Multi-Sided Platforms
Ah - yes - The Chicken and the Egg model has resurfaced! Page 79 has the critical questions if you are thinking of applying this.
The use of this model seems like a natural fit for technology providers.
Are you aware of any content providers using it?
Free
The three models - Advertising; Freemium; Bait and Hook have not been used very well by the training industry. And yet - the potential remains.
Sponsorship (a form of advertising) could be used by content providers in particular.
Freemium could be used by blended learning providers and technology providers.
Bait and Hook could be used by consulting companies.
I would have liked to see more about Free where the "content" created by those benefitting generates something that others are willing to pay for (such as LinkedIn and YouTube.) Perhaps these models were unproven at the time of publishing?
The recruiting industry has used Free - remember headhunter.net?
Also FreeConferenceCall.Com is a free model that does not fit the above.
Open
Looking at this as two models was helpful to me.
The Inside-Out model is best understood when it is differentiated from traditional product models.
The Outside-In model seems to be the emerging model.
Georgia LEARNS blends both.
Still a great segment but the Lego UGC has changed - http://ldd.lego.com/en-us/subpages/designbyme
Paul Terlemezian said:
The Long Tail
What a great segment!
- Pages 70-71 regarding Lulu.com and Book Publishing is highly relevant to technology providers in the training industry.
- Pages 72-73 regarding Lego's is highly relevant to content providers - especially if you have been curious about "user-generated content."
© 2024 Created by Paul Terlemezian. Powered by