iFive Alliances

Your Revenue Driver

The bundle of products and services that create value for a specific customer segment:

  1. Newness
  2. Performance
  3. Customization
  4. "Getting the job done"
  5. Design
  6. Brand/Status
  7. Price
  8. Cost Reduction
  9. Risk Reduction
  10. Accessibility
  11. Convenience/Usability

The authors acknowledge that the list is non-exhaustive.

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Replies to This Discussion

Non-exhaustive and ever-changing...and difficult to communicate when we try to get to fancy.

For years I have claimed that there are only three value propositions in the training industry that your client's CEO would acknowledge.

  1. Make money
  2. Save money
  3. Stay out of jail

---done better, faster and less expensively than our competitors - who are:

  • Do Nothing
  • Do it Myself
  • Do it With Someone else

My assertion is that the best value proposition is to help your clients make money - better, faster and less expensively than your competitors.

My second assertion is to focus on better - to avoid the trap of being perceived as just a way to save money.

My third assertion is to enable your client's self-sufficiency - so that "Do it Myself" is not a competitor - -but rather an ally.

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