Your Revenue Driver
Chapter 7 - Social Media Shakedown - By Rob Thomas and Tracy Spence
What I liked the most about this chapter (and I liked lot) was how it quickly boiled it down to the four main platforms. While there are many thousands of social media platforms it is not useful for the novice to try to be an expert with all of them. If a business can understand the most important ones (to their business) they will be able to make educated decisions about new ones.
The product and its benefits were explained clearly - and then a simple path of how to get started was defined
It's like learning a new language. I do not have to know every noun, verb or adjective before I can begin to speak. Being comfortable with a few of each can get me started - but then I have to use them - get exposed to more of them and then expand my application of the language.
This chapter encouraged me to explore Google+.
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