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Introduction: The Digital World

12 Things Every Business Needs to Know about Digital Marketing

I wonder when/if we will reach a point where:

The Digital World is passe?

"Technology and the Internet are in flux" is akin to "air and water are essential to existence?"

And yet - I feel like the impact of "digital" to marketing, learning and just about everything else is still in it's rudimentary stages. We are still trying to replicate what we used to do instead of fully understanding what digital allows us to do - that could not be done before.

We will know that we have reached the point of doing what could not be done before when - it (digital marketing) seems passé - and - something is disrupting it.

By thinking about what could disrupt - "Digital Marketing" we will really understand it - and come up with ways of doing things that will accelerate its effectiveness - and its demise.

Introduction: The Digital World

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