(1) Foreword xvii

[Paul Terlemezian]

Is it enough to be disruptive?

How do we assure the effectiveness of the framework - even if it is "only" descriptive and utilitarian?

Perhaps it needs to appear to be disruptive to gain attention (much like headlines or media teasers)...but then what.

I think that Sonny wants to be much more than a headline - and that he wants to be much more - sooner.

Let's learn  - join forces....and accelerate mutual effectiveness!

Translational  - save time and money (e.g. efficiency)

Transformational - redefine old tasks and generate new opportunities - (e.g. mastery)

Transcendent - communal and all inclusive (e.g. creation)