Your Revenue Driver
Anyone that's been patient enough to endure my ranting has heard me pose the following sequence of questions?
Do you use a GPS? (Most people admit to knowing about a GPS and many use them - especially when out of town or going someplace for the first time or a long distance)
What did you use before the GPS was invented? (Most people say MapQuest or some other form of online maps)
And what did you use before MapQuest? (Many people say they had a book of maps or Triptix from AAA)
And if you did not have a map or book of maps? (Most people (fewer men than women) say they asked someone for directions.)
OK. so what does this have to do with growing your revenues?
ILT = Asking someone for directions
Self-paced learning = Book of Maps
eLearning = MapQuest
Performance Support = GPS
Social Learning = GPS used to interact with other GPS users that answer your inquiries or provide you information via your GPS as you are in transit.
2012 Update: Task Automation = Autonomous Vehicle
2017 Update: Dynamically Generated Learning??? = Synchronized Vehicle???
For a great example of Social Learning try out Livemocha http://www.livemocha.com
There is no business relationship between me or my company and livemocha.
What opportunities exist for you to offer Social Learning to blend with your other existing products?
Comment
In this "GPS analogy" what will follow the Autonomous vehicle?
How about the "synchronized vehicle" that is synchronized with your online calendar and the calendars of those you wish to meet with. You get into your car with little care for where you are headed - you prepare for your destination in transit - and arrive safely and ready to do business. And if one of you is running late - the vehicles that you and the person you are meeting with might dynamically "resynch" the meeting location.
What if I wanted to request someone to mow my lawn at 2:00 tomorrow and there were landscapers (not unlike uber-drivers) with synchronized vehicles prepared to do the work? For that matter - perhaps the lawnmowers would be autonomous or synchronized with weather and lawn conditions so they would show up on their own?
What would we call the learning that is analogous to the "synchronized vehicle? Dynamically Generated Learning? Not too catchy - let's think of something better.
It's been a while since I've reread this - but since September of 2012 I've been ranting about the autonomous vehicle. http://ifivealliances.ning.com/video/race-against-the-machine-andre...
It takes my analogy one step further to the concept of task automation - the domain of industrial engineers in the past. Could it now also be the domain of performance consultants?
© 2018 Created by Paul Terlemezian.
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