Anyone that's been patient enough to endure my ranting has heard me pose the following sequence of questions?
Do you use a GPS?
(Most people admit to knowing about a GPS and many use them - especially when out of town or going someplace for the first time or a long distance)
What did you use before the GPS was invented?
(Most people say MapQuest or some other form of online maps)
And what did you use before MapQuest?
(Many people say they had a book of maps or Triptix from AAA)
And if you did not have a map or book of maps?
(Most people (fewer men than women) say they asked someone for directions.)
OK. so what does this have to do with growing your revenues?
ILT = Asking someone for directions
Self-paced learning = Book of Maps
eLearning = MapQuest
Performance Support = GPS
Social Learning = GPS used to interact with other GPS users that answer your inquiries or provide you information via your GPS as you are in transit.
For a great example of Social Learning try out Livemocha http://www.livemocha.com
There is no business relationship between me or my company and livemocha.
What opportunities exist for you to offer Social Learning to blend with your other existing products?