iFive Alliances

Your Revenue Driver

Wonder - no one else's story will work for you - you have to discover a surprise - your own story - I wonder what it might be - you cannot know ahead of time? It is a plot twist...

"The answer lies in our emotions" - page 133

"Emotions are stronger when they're negative." Negative evolved for self-protection...our brain values safety...more even than purpose." - page 133

"The more bad there is, the bigger the surprise that comes from the good; and the bigger the surprise, the greater its power to generate purpose."

Optimism (the first secret)- is not this will succeed, it is this can succeed. Can is stronger than will.

Second secret (use fight or fright to branch to the future.)

  1. Perspective shifting
  2. old problem, new answer
  3. Work-around

The purpose of a plan is get better at planning pages 144-145 (adaptability)

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