Your Revenue Driver
Wonder - no one else's story will work for you - you have to discover a surprise - your own story - I wonder what it might be - you cannot know ahead of time? It is a plot twist...
"The answer lies in our emotions" - page 133
"Emotions are stronger when they're negative." Negative evolved for self-protection...our brain values safety...more even than purpose." - page 133
"The more bad there is, the bigger the surprise that comes from the good; and the bigger the surprise, the greater its power to generate purpose."
Optimism (the first secret)- is not this will succeed, it is this can succeed. Can is stronger than will.
Second secret (use fight or fright to branch to the future.)
The purpose of a plan is get better at planning pages 144-145 (adaptability)
Tags:
© 2026 Created by Paul Terlemezian.
Powered by