Your Revenue Driver
05 March Managing for the Future (...futile.)
As "smart" people who encourage others to innovate - trainers are likely to strive to make new trends happen (probably ahead of their time.)
Try this instead:
Describe the new trend.
Identify what would need to be occuring if that trend were in fact about to follow.
Determine whether (or where - i.e. which markets) the items that precede the trend are occuring.
Decide whether you can access the market.
Drucker suggests that rather than "invent the future" with our ideas that we improve our ability to determine the trends that are already taking place.
My suggestion to the training industry is that we accomplish this not by studying what is happening in the training industry but instead by studying what is happening in the marketing industry?
Do you agree? Is there a different industry we should watch?
It's kind of like having a "canary in the mine."
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Replies to This Discussion
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Permalink Reply by Paul Terlemezian on
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I fear that marketing is still focused on content so while continuing to study it - I am more interested in studying healthcare.
http://ifivealliances.ning.com/group/open-minds
It is shifting to a focus on outcomes - the meaningful use path of accurate date, effective processes and pay-for-performance could be the "tweety-bird" of the future for our industry.
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I attended a presentation today during which the speaker talked about "Design Thinking" and then asked if anyone in the audience had any experience with "Design Thinking."
I have heard this question before and it never struck me as a particularly useful question. I wonder how people might react to being asked if they had any experience with "Thinking."
As I continued to think about the question (with or without design) - and the fact that I had raised my hand in response to the hypothetical question from the speaker - I wondered what might be"
Design Learning (as opposed to Learning Design)
Design Listening (as opposed to other kinds of Listening)
Who teaches how to learn? Who teaches us how to listen? How would you evaluate the results of the teachers and learners?
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