02 February Face Reality (Exploit...)

[Paul Terlemezian]

Years ago I remember the CEO of a software company describing the slow start of his company. Their research showed that as consumers we did not "like" our banks so they decided to bypass the banks with the distribution of their product. What they learned was that even though the banks were not liked - they were trusted and used. The CEO changed strategy and distributed their product via banks - and met with great success.

 

Within the training industry we are likely to believe that the "classroom" is dead because no one wants to bear the expense of travel. We can believe that the convenience of delivering content via the web is so attractive that we must invest in this approach. We can also guess that our dependence on mobile devices will erode our human interaction skills.

 

What do you think is the reality regarding the impact on worker performance from:

 

The Classroom?

The Web?

Social Media?

[Paul Terlemezian]

It is too easy, perhaps lazy and definitely self-serving to assume that what we understand as "truth" is the "reality" that others struggle to accept and therefore purchase whatever we are trying to "sell."

Drucker challenges us to ask the question: "What is the world really like?

To help answer the question objectively I am trying this sequence of questions:

1. What do I want it to be like?

2. Why do I want it to be the way that I want it to be?

3. What is more important to me than the reason that answers question 2.

Then I try to answer Drucker's question.