22 August Ecological Niche Specialty-Skill Strategy (...protected...)

[Paul Terlemezian]

The message here is to create an improvement on a specific component of a larger part of the operation.

 

For example: Sales Prospecting

 

Certainly this is an important part of the sales process and it is generally recognized that there are other important parts of the sales process as well. A training effort to increase sales may be broad in scope and difficult to determine if it had a measurable impact.

 

If, however the training organization were to begin a five-year focus on increasing the effectiveness of prospecting activities then it would be implementing this niche strategy.

 

This would establish a brand (i.e. reputation) and would require a continual effort to be sure to create success around this niche.

 

What other examples of niche Specialty-Skill Training can you imagine?