25 July Four Lessons in Marketing (...only because...)

[Paul Terlemezian]

Here are the four lessons described by Drucker:

1. Buying customers doesn't work
2. Define the market for what your product/service does vs. what it is
3. Marketing starts with all customers rather than just your own customers
4. Exploit demographic changes as a marketing opportunity

From the training industry perspective my reaction is the following:

1. Making learners happy isn't enough
2. Shift the conversation from elearning vs ILT to performance improvement
3. Your internal customer is "captive" - what's going on outside - even outside the normal training "world"
4. Are young people learning differently? Are you sure? How do older learns learn? How about those for whom the language they are learning in is not their first language (in the U.S. and elsewhere)

Item 2 is the most important. We don't want to miss something that has even more impact to performance than either ILT or elearning.

 

Is there something that has more impact than either?