27 February Defining Business Purpose and Mission (What...)

[Paul Terlemezian]

What is the purpose of the corporate training function?

 

How would the employees (outside of the training department) define the purpose?

 

Would they be able to express it in terms of what they see, think, believe and want it to be for them?

Is this how they should express it or should they think more broadly in terms of ROI, Customer Experience and Brand?

 

In the knowledge worker era - we need to listen to what they see, think, believe and want.

 

How would we know if we were actually doing this?

[Paul Terlemezian]

The corporate training function may believe that its role is to build (or buy) courses and manage the delivery of them. This is akin to the Post Office believing its function is to sell postage and deliver mail.

As a "customer" of the post office I saw it as a means of getting bills paid, sending greeting cards and receiving information from others. I wonder if the post office had understood its customer better if it would have invented email, electronic bill pay, websites and electronic greeting cards!

I think learners view training as a means of making more money (by learning how to do a better job.) What means besides taking training allow someone to earn more money (by doing a better job.) Would any of these be things that would be best accomplished by the corporate training/learning function?