29 October Converting Good Intentions into Results (...Brooklyn Bridge...)

[Paul Terlemezian]

Is it a mistake to offer something for free in order to make it more accessible?

 

There are debates about the pros and cons of internal charges for training but even if there is an internal charge it is still free to the learner (usually.)

 

What if the learner were given a choice between training or being given a check equal to the amount of the training?

 

What would you need to do in order to increase the likelihood that the learner would consume the training instead of taking the check?