3 August Growth (...fat...)

[Paul Terlemezian]

Drucker defines three kinds of growth - are we growing muscle, fat or cancer?

 

Muscle - growth that results in an increase in productivities

Fat - volume without new productivities

Cancer - volume based on reduced productivities

 

For example:

 

Muscle - integrating content via a new performance support system that allows for increased worker effectiveness and detection of areas where training is needed.

 

Fat - shifting content to an on-demand format without creating increases in learner productivity

 

Cancer - delivering content advertised as objective yet focused on the agenda of sponsors or others for whom objectivity is not the highest priority

 

Growth targets need to consider:

 

1. Maintaining previous commitments (internal and external)

2. Satisfying known opportunities for existing capabilities

3. Developing muscle (new productivities)