Your Revenue Driver
Wow! This is the chapter that captures much of what I have been using too many words and too much energy trying to express.
If we consider knowledge workers to be an asset and If the asset requires productivity and innovation in order to maintain its worth then profits that downgrade productivity or innovation are consuming capital and are therefore not producing profit.
Drucker provides two ecomic guideposts:
Productivity
Innovation
These are familiar words but the applications are not familiar.
Productivity relates to the productivity of the recipient of the knowledge not the provider.
Innovation relates to the ability to connect the knowledge to the situation so that the productivity can be achieved.
The ability to measure, sustain, predict and depend on the "Human Learning Machine" will become the focus of the corporate training function.
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