6 August Tunnel-Vision Innovation (...specific...different...)

[Paul Terlemezian]

"often a prescription drug designed for a specific ailment sometimes ends up being used for some other quite different ailment."

Sticking with pre-conceived ideas about what the market needs in spite of evidence to the contrary will serve to create opportunity for the competition.

How can we reduce the downside impact of our emotions when making investment decisions about how to support the learning activities of our companies?

My suggestion is to look at the way that people choose to learn and then meet them where they want to be. I suggest that you rely not on surveys but instead on observation.

Here is what I suggest you observe/ask:

1. What have you learned in the last year that is helping to make you more effective today?
2. How do you know you are more effective?
3. How did you learn what was needed?
4. How long did it take for what you learned to help you be more effective?