A long, long time ago…. (Well actually not that long ago), a relatively large telecommunications company only went to market using alliances. They were a wholesale player. That’s all changed now, now they are selling through alliances AND directly to their end enterprise customers. Begs the question, why?
If they specifically used alliances as their go to market strategy since the time of their inception, it may lead some to think they weren’t managing their alliances effectively…
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