Your Revenue Driver
I began writing this blog with the chapter dated 8 May (I purchased The Daily Drucker) on May 8, 2010. So now, I am reading the "last" chapter with the influence of all the other chapters and blogs behind me.
Because of that (or perhaps not) today's chapter reads like a summary of everything that I understand about Drucker and the training industry.
My understanding and view is the following:
Knowledge, which is acquired and "owned" by people - must in order to be effective be integrated into tasks, which are "managed" and owned by organizations.
Organizations are "eternal" - predictable and results focused - clients are attracted and become loyal to organizations when they get results that are not easily found elsewhere.
People are "mortal" - they have free will and voluntarily decide what results to produce. They can choose to become associated with organizations when there is a need for their knowledge to be applied to a task. This application must integrate with the application of knowledge by others to produce the results expected by the client of the organization.
With respect to the corporate training function - as an organization - what tasks does it own?
With respect to the employees of the training function -as individuals - what knowledge do they own?
With respect to learners - what tasks and knowledge do they own?
Really?
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