Your Revenue Driver
Putting it All Together & About the Authors
Thank you - I did learn a lot - I do not feel overwhelmed - I do feel prepared to have an intelligent discussion with a consultant - and either able to understand their advice - or know which chapter to read to get smarter.
Here are some questions to enhance learning!
Introduction: The Digital World
Will Digital ever be passé?
Is there disruption lurking?
Will Digital Marketing be disrupted or be the disrupters?
Here are the authors and some specific questions I have for them:
Chapter 1 - The Digital Landscape: Framework and Strategy by Husam ... - https://www.linkedin.com/in/husamjandal
When will King Content disrupt similar to the way that Uber has disrupted?
What technology innovations are needed to allow the Digital Marketing Lifecycle (TM) to include the success of the customer with the product they purchased?
Could I (please) spend 99% of my time and $ in Manage Results (customer results?)
Chapter 2 - Content Marketing is King by Francois Muscat - https://www.linkedin.com/in/francoismuscat
How would page 29 change based on what you believe today?
What about User Generated Content?
May we have a conversation about how workplace learning is changing?
Chapter 3 - PPC: (pay-per-click) - Get Leads Fast - By Benjamin Smith - https://www.linkedin.com/in/basmithwsi
What are some myths of PPC?
Should we be concerned about click-bait in a society that reads headlines at best?
Is there potential in redirecting leads for profit?
Chapter 4 - Landing Page Optimization: It's About Psychology not Te... - https://www.linkedin.com/in/chuckbankoff
Will the cynical reference you open the chapter with - ever go away?
Do we want it to?
What would you replace it with if it did go away?
Chapter 5 - Display Advertising: What You're Missing - By Darryl Ch...
How could Digital Advertising focus on creating value to the customer who buys our product?
Chapter 6 - Search Engine Optimization: It's Not Dead - by Andre Sa... - https://www.linkedin.com/in/andresavoie
How can SEO help Content Owners prove the value of their content?
Will the xAPI impact SEO?
What will make SEO obsolete?
Chapter 7 - Social Media Shakedown - By Rob Thomas and Tracy Spence - https://www.linkedin.com/in/tracyspence and Rob Thomas - https://www.linkedin.com/in/robthomas
Are the four you mentioned (Facebook, Twitter, LinkedIn, Google+) still the four to focus on?
What would you put on your watch list?
What are your current thoughts regarding Google+?
Chapter 8 - Video Marketing: Don't Blink or You'll Miss It - by Bal... - https://www.linkedin.com/in/socialmediaconsultant
What disruptions via video technology would you like to see?
How will we overcome the challenges associated with live video?
What challenges do you see with blending live video and interactive animations?
Chapter 9 - Email Marketing: A Constant Drip - by Cheryl Baldwin - https://www.linkedin.com/in/cherylbaldwin
How can email marketing distance itself from the adversarial marketing use of technology?
How will IOT impact email marketing?
How could marketing focus 100% on user value with its email marketing investments?
Chapter 10 - Responsive Web Design: The Future - By Doug Schust - https://www.linkedin.com/in/doug-schust-67518861
What is the future of web-design that will be a challenge for being "Responsive?"
How could we be responsive to the user (as well as their device?)
Chapter 11 - Mobile Marketing: On the Move - By Eric Cook - https://www.linkedin.com/in/ericcookmba
What has the Fitbit taught us about mobile marketing?
What impact will xAPI have to mobile marketing?
What mobile marketing innovation would you like to see be available sooner rather than later?
Chapter 12 - Don't Forget About Measurement - by Miko Kershberg - https://www.linkedin.com/in/mikokershberg
How has Digital changed the focus of what we measure?
What will it take for Measurement to focus on customer value?
How will the concept of "Meaningful Use" impact marketing measurement and spend?
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