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Putting it All Together & About the AuthorsThank you - I did learn a lot - I do not feel overwhelmed - I do feel prepared to have an intelligent discussion with a consultant - and ei… Started by Paul Terlemezian |
0 | Jan 26, 2016 |
Chapter 12 - Don't Forget About Measurement - by Miko KershbergHow interesting it would have been - if this were chapter one? (or no later than 2 or 3?) This chapter also helped me find the disruption… Started by Paul Terlemezian |
0 | Jan 26, 2016 |
Chapter 11 - Mobile Marketing: On the Move - By Eric CookI have no argument with the move to mobile - it is here to stay and will be increasingly dramatically - and thanks to multitasking we have… Started by Paul Terlemezian |
0 | Jan 26, 2016 |
Chapter 10 - Responsive Web Design: The Future - By Doug SchustIronically - we need Responsive Web Design - because our web designers were not able to predict the future (who can for that matter?) And… Started by Paul Terlemezian |
0 | Jan 26, 2016 |
Chapter 9 - Email Marketing: A Constant Drip - by Cheryl BaldwinThis chapter describes what you need to know in order to get the most out of your investment in Email Marketing. As I continue to read for… Started by Paul Terlemezian |
0 | Jan 26, 2016 |
Chapter 8 - Video Marketing: Don't Blink or You'll Miss It - by Baltej GillI love video - I would rather watch a sporting event on TV than listen to it on radio, read about it or watch an online animation/simulatio… Started by Paul Terlemezian |
0 | Jan 23, 2016 |
Chapter 7 - Social Media Shakedown - By Rob Thomas and Tracy SpenceWhat I liked the most about this chapter (and I liked lot) was how it quickly boiled it down to the four main platforms. While there are ma… Started by Paul Terlemezian |
0 | Jan 23, 2016 |
Chapter 6 - Search Engine Optimization: It's Not Dead - by Andre SavoieThis chapter is the best one (for me) so far - probably because I believe it relates to every business including B2B and even small consult… Started by Paul Terlemezian |
0 | Jan 23, 2016 |
Chapter 5 - Display Advertising: What You're Missing - By Darryl ChenowethTerrific chapter - especially for someone who wants to be in the Display Advertising business. It could also be titled (with apologies to R… Started by Paul Terlemezian |
0 | Jan 21, 2016 |
Chapter 4 - Landing Page Optimization: It's About Psychology not Technology - By Chuck BankoffOK - by now I've figured it out - all the chapters are well written. This one helps you understand everything you need to know about landin… Started by Paul Terlemezian |
0 | Jan 20, 2016 |
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